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A Running Show visitor takes a photo of the suite of London Marathon Events medals

Visitor information

The 2021 Virgin Money London Marathon Running Show

The 2021 Virgin Money London Marathon Running Show is scheduled for Wednesday 29 September to Saturday 2 October 2021 at ExCeL London.

About the Running Show

The Running Show is the perfect place for you, your family and friends to soak up the inspiring atmosphere of the world’s greatest marathon with a host of informative and entertaining activities.

The Running Show is completely free to attend, so all your running companions are welcome to come along too, even if they are not competing in the 2021 Virgin Money London Marathon.

Celebrity guests and experts

We have two stages providing packed entertainment programmes with the world’s greatest runners, celebrity guests and inspirational expert speakers creating an electric atmosphere.

In 2019, British Olympic legend Sir Mo Farah and the fastest marathon runner of all-time Eliud Kipchoge drew enormous crowds and inspired thousands to rise to their next running challenge.

The Running Show

Accessories and souvenirs

While at the Running Show, you will be able to browse and buy running accessories and souvenirs from more than 150 exhibitors from the health and fitness industry.

Everything from retro headbands to the latest GPS devices are available, including New Balance’s exclusive 2021 Virgin Money London Marathon range of products.


If you’re taking part in the 2021 Virgin Money London Marathon, you will need to register at the Running Show and collect your Event Pack before 17:00 on the Saturday.

If possible, we recommend that you attend on the Wednesday or Thursday to avoid the busier registration queues later in the week.

More information about how to register at the Show will be emailed to you closer to the time. 

Speakers on stage at Meet the Experts

Meet the Experts

Get expert advice on your training, nutrition, running gait, fundraising and much more at Meet the Experts – the annual training day of the Virgin Money London Marathon, held at Central Hall in Westminster.