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Visitors pass through the New Balance stand at the 2019 Virgin Money London Marathon Running Show

Exhibitor information

The 2021 Virgin Money London Marathon Running Show

The 2021 Virgin Money London Marathon Running Show is scheduled for Wednesday 29 September to Saturday 2 October 2021 at ExCeL London.  

The UK's biggest Running Show

If you’re in the health and fitness industry, the Virgin Money London Marathon Running Show is the perfect place for you to showcase and sell your products and expertise to a captive audience of more than 76,000 visitors.

The annual show is scheduled to return bigger and better than ever before in 2021, offering you an unrivalled opportunity to connect with thousands of engaged runners of all abilities at the most-attended show of its kind in the country.

Floorplan Key

  • Red = Available
  • Pink = Pending
  • Orange = Sold
  • Grey = Sponsors
  • Blue = Features
Visitors enter the Virgin Money London Marathon Running Show

The Running Show

Why choose the Virgin Money London Marathon Running Show?

The Virgin Money London Marathon Running Show presents you with a unique opportunity to connect with thousands of runners during the exciting lead-up to the greatest marathon in the world.

A sell-out show in 2019 saw 170 exhibitors, activation across 12,800 square metres and a record 43,221 runners picking up their Virgin Money London Marathon Event Pack over the four days.

Visitors are a mixture of London Marathon participants and general runners passionate about their sport, from beginners to serious PB chasers, so – whether you’re a retailer, sportswear, technology or nutrition brand, or want to launch a new product – THIS is the place to be!

Being attached to the national treasure that is the London Marathon, our Running Show has a very special buzz and energy from the moment it opens to when the doors close.

Safe and secure

The safety and security of our exhibitors, staff, volunteers and visitors is paramount and we have a host of robust strategies in place to ensure the event can go ahead safely maintaining the health and wellbeing of all.