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Visitors pass through the New Balance stand at the 2019 Virgin Money London Marathon Running Show

Exhibitor information

The 2021 Virgin Money London Marathon Running Show

The 2021 Virgin Money London Marathon Running Show is scheduled for Wednesday 29 September to Saturday 2 October 2021 at ExCeL London.  

The UK's biggest Running Show

If you’re in the health and fitness industry, the Virgin Money London Marathon Running Show is the perfect place for you to showcase and sell your products and expertise to a captive audience of more than 76,000 visitors.

The annual show is scheduled to return bigger and better than ever before in 2021, offering you an unrivalled opportunity to connect with thousands of engaged runners of all abilities at the most-attended show of its kind in the country.

Register your interest

If you are interested in exhibiting in 2021 and want to be the first to hear when stands are available to book, you can register your interest now by emailing expo@londonmarathonevents.co.uk

Why choose the Virgin Money London Marathon Running Show?

The Virgin Money London Marathon Running Show presents you with a unique opportunity to connect with thousands of runners during the exciting lead-up to the greatest marathon in the world.

A sell-out show in 2019 saw 170 exhibitors, activation across 12,800 square metres and a record 43,221 runners picking up their Virgin Money London Marathon Event Pack over the four days.

Visitors are a mixture of London Marathon participants and general runners passionate about their sport, from beginners to serious PB chasers, so – whether you’re a retailer, sportswear, technology or nutrition brand, or want to launch a new product – THIS is the place to be!

Being attached to the national treasure that is the London Marathon, our Running Show has a very special buzz and energy from the moment it opens to when the doors close.

The Running Show

  • The HOKA stand at the 2019 Virgin Money London Marathon Running Show
  • The London Pride stand at the 2019 Virgin Money London Marathon Running Show
  • A visitor browses through the Official New Balance kit
  • A Stand at the 2019 Virgin Money London Marathon Running Show
  • The TCS stand at the 2019 Virgin Money London Marathon Running Show
  • The HOKA stand at the 2019 Virgin Money London Marathon Running Show

Celebrity Guests

We have two stages providing packed entertainment programmes with the world’s greatest runners, celebrity guests and inspirational expert speakers creating a positive atmosphere like nowhere else.

In 2019, British Olympic legend Sir Mo Farah and the fastest marathon runner of all-time Eliud Kipchoge drew enormous crowds and inspired thousands to rise to their next running challenge.

Once you book your exhibition stand, you will be invited to put forward your own brand ambassadors for stage time that can really help boost your presence at the Running Show.

New customers

Based at ExCeL London with easy transport links, the show is in a prime location for brands to take the opportunity to launch products, engage with new customers and be a part of the most fun, inspiring and well-attended running show in the UK.

Don’t miss this brilliant chance to showcase your brand to the biggest audience of runners you’ll find under one roof. 

Speakers on stage at Meet the Experts

Meet the Experts

Get expert advice on your training, nutrition, running gait, fundraising and much more at Meet the Experts – the annual training day of the Virgin Money London Marathon, held at Central Hall in Westminster.