Applications now open for 2022 London Marathon Charity of the Year
London Marathon Events (LME) today opened the application process for charities to apply to become Charity of the Year (COTY) for the 2022 London Marathon.
The London Marathon is the worldâ€™s greatest marathon and the most successful one day annual fundraising event in the world. Since the first race in 1981 it has raised more than Â£1 billion for thousands of charities.
Hugh Brasher, Event Director at London Marathon Events, said: â€œTo become Charity of the Year for the London Marathon is an amazing opportunity. We want to hear from charities that are looking to fund an innovative project or projects that will create a lasting impact. This is a unique chance for a charity to reach new audiences and raise millions for its cause.â€
Any UK registered charity can apply and the closing date for applications is 17:00 on Friday 3 April 2020. A minimum of five charities will be shortlisted and invited to present to the LME COTY panel.
The chosen charity will receive help to maximise its impact from the LME team and its partners to deliver its campaign. As COTY for 2022, the charity will receive:
- 250 guaranteed places in 2022, plus 50 in 2023, 25 in 2024 and 10 in 2025, all at ballot price
- Exclusive use of the title â€˜Official Charityâ€™ in the 12 months up to the 2022 race
- Other benefits including opportunities to feature in participantsâ€™ communications, dedicated social media posts, invitations to media functions, introductions to other event sponsors and much more
- Regular planning meetings with the LME team
Charities with a simple communications campaign and a robust fundraising and recruitment plan are most likely to succeed in delivering on the potential of the opportunity. For more information on how to apply please visit: virginmoneylondonmarathon.com/charity
Official charities of the London Marathon since 2010:
- 2019: The Dementia Revolution (Alzheimer's Society & Alzheimer's Research UK)
- 2018: Teenage Cancer Trust
- 2017: The Royal Foundation's Heads Together Campaign
- 2016: NSPCC
- 2015: Cancer Research UK
- 2014: Anthony Nolan
- 2013: YouthNet and Age UK
- 2012: Team PB (Prostate Cancer Charity and Breast Cancer Care)
- 2011: Oxfam
- 2010: CLIC Sargent
The 2019 Charity of the year, Dementia Revolution, which was a year-long partnership between Alzheimerâ€™s Society and Alzheimerâ€™s Research UK, raised a record-breaking Â£4 million, making it the most successful Charity of the Year partnership in the history of the London Marathon.