adidas today officially announces the end of its 18-year partnership with the London Marathon.
Gavin Thomson, Manging Director, adidas North Europe, said: “adidas have been proud sponsors of the London Marathon since 1999. During this time, we have seen multiple records broken by elite men’s and women’s runners alike, including this year with adidas athlete, Mary Keitany.
“We have also seen the one millionth finisher cross the famous finish line and millions of pounds raised for great causes. We wish Hugh and his team at London Marathon Events all the best for the future in continuing to deliver a truly world class sporting event.”
Hugh Brasher, Event Director for London Marathon Events, said: “adidas has been a wonderful partner to the London Marathon and many other running events organised by London Marathon Events. We thank adidas for their support, vision and ideas over the past 18 years.”
The adidas partnership will officially end on 30 June 2017.
adidas will remain heavily invested in running with a commitment to the ongoing growth of the highly successful adidas Runners Community which boasts over 40k members in London and across other key cities in Europe.