On Sunday 24 April 2016, history will be made as a runner crosses the world-famous finish line in The Mall at the end of the Virgin Money London Marathon to become the millionth finisher in the history of the event.

To celebrate this great milestone, the organisers have created the #oneinamillion campaign to celebrate every runner who has successfully completed the 26.2-mile challenge since the first race back in 1981.

Every runner who has ever finished the event is invited to share a selfie holding their medal or other memorabilia with @LondonMarathon using the hashtag #oneinamillion (see @LondonMarathon for examples).

A database of finishers has been created which involved manually inputting 20 years of historical results data. All #oneinamillion runners will be able to search the database by the year (or years) they ran to find their #oneinamillion finisher number(s).

Every finisher in the 35 previous races will be able to order a special #oneinamillion edition T-shirt printed with their unique #oneinamillion finisher number. The online ordering system for the #oneinamillion T-shirts will go live on www.virginmoneylondonmarathon.com website on Friday 5 February 2016.

Dick Beardlsey and Inge Simonsen, joint winners of the first London Marathon in 1981 will have the number #oneinamillion 1. There were 6255 finishers in the first year so the 1982 men's champion Hugh Jones, the first British male winner, is #oneinamillion 6256.

Runners in the 2016 Virgin Money London Marathon will be able to order their unique #oneinamillion edition T-shirt after this year’s race. All profits from the special edition T-shirts will go to the London Marathon Charitable Trust to fund sports facilities in London and other areas.

“We want to celebrate every member of the London Marathon family,” said Event Director Hugh Brasher (he’s #oneinamillion 23967). “This is about every single runner who has ever run the event, from club runners to our champions and world record holders, from the charity runners who have raised so many millions for good causes to first-timers.”

Highlights of the 2016 Virgin Money London Marathon include:

  • Defending champion, Ethiopia’s Tigist Tufa (she’s #oneinamillion 926572) defends her title against a star-studded field that includes two-time London champion Mary Keitany from Kenya (she’s #oneinamillion 784518) and world champion Mare Dibaba (ETH)
  • Kenya’s 2015 champion Eliud Kipchoge (he’s #oneinamillion 926541) takes on countrymen Wilson Kipsang (he’s #oneinamillion 819371), who won in 2012 and 2014, world record holder Dennis Kimetto and New York champion Stanley Biwott with triple Olympic track gold medallist Kenenisa Bekele (ETH) and Eritrea’s world champion Ghirmay Ghebreslassie also in the field
  • British ESA astronaut Tim Peake (he’s #oneinamillion 386675) runs in space 17 years after he ran as an earthling in 1999
  • Double Olympic champion Kelly Holmes makes her marathon debut twelve years after she won two gold medals in the 2004 Olympic Games in Athens
  • Hollywood A-lister Natalie Dormer (she’s #oneinamillion 899834), star of The Hunger Games and Game of Thrones, heads the team raising money for the NSPCC, the Charity of the Year
  • Chris Evans (he’s #oneinamillion 953859), who made his marathon debut in 2015, runs as part of the BBC Radio 2’s Children in Need team