London Marathon Events appoints first Head of Charities
Kenneth Foreman, former Senior Sporting Events and Partnerships Manager for Alzheimer’s Research UK, has been appointed as the first Head of Charities at London Marathon Events Limited.
The company works with more than 3000 charities, enabling vital funds to be raised for good causes each year. Foreman is responsible for developing partnerships with charities to ensure that fundraising opportunities are developed and maximised across all of the events organised by London Marathon Events.
For the twelfth successive year, the London Marathon set a world record for an annual one day event. The £63.7million raised in 2018 brought the total raised since the inaugural race in 1981 to more than £955 million. London Marathon Events is also the lead organiser of Europe’s biggest cycling fundraising event, Prudential RideLondon, which has raised more than £53 million in its first five years.
“One of our core principles is to maximise fundraising for charities from our events,” said Hugh Brasher, Event Director at London Marathon Events. “Kenneth’s vision and passion for the charitable sector, coupled with his success in quadrupling fundraising income from sports events at Alzheimer’s Research UK, made him the outstanding choice for this new role.”
Foreman said: “With my background in sporting event fundraising, I will look to bring my charity experience to London Marathon Events and help us continue to provide charities with a significant opportunity to raise much needed funds for their causes.
“Our events are world-leading and we have a long history of working with charities. As part of my role, I will be looking to improve our relationships, review our working practices and help develop the charity programme that matches the high standards of our events.
“I’ve experienced first-hand the tremendous fundraising opportunities provided by the London Marathon Events portfolio and I’m thrilled to join such an innovative and forward-thinking organisation. I look forward to the challenge ahead.”
London Marathon Events Ltd is not for profit and gifts its annual surplus to The London Marathon Charitable Trust, which was created by Chris Brasher and John Disley when they founded the London Marathon in 1981. Since the first London Marathon, The Trust has awarded grants totalling in excess of £72 million to more than 1300 sports and recreational projects primarily in London and Surrey.