The Duke and Duchess of Cambridge and Prince Harry have officially launched the Heads Together campaign - the 2017 Virgin Money London Marathon Charity of the Year.

The Heads Together campaign will see the Duke and Duchess and Prince Harry working in partnership with inspiring charities to change the national conversation on mental wellbeing to build on the great work that is already taking place across the country.

Heads Together aims to ensure that people feel comfortable with their everyday mental wellbeing, feel able to support their friends and families through difficult times, and that stigma no longer prevents people getting the help they need.

The campaign launch at Queen Elizabeth Olympic Park in east London showcased the innovative work of the Heads Together charity partners who have achieved so much in tackling stigma, raising awareness, and providing vital help for people with mental health challenges.

The Heads Together charity partners are:

  • Anna Freud Centre
  • Best Beginnings
  • CALM – The Campaign Against Living Miserably
  • Contact (a military mental health coalition)
  • Mind
  • Place2Be
  • The Mix
  • YoungMinds

Charity runners who choose to run for the Heads Together campaign in 2017 will be raising vital funds for the above charities.

The Duke of Cambridge said: “Through our work with young people, emergency response, homeless charities, and with veterans, we have seen time and time again that unresolved mental health problems lie at the heart of some of our greatest social challenges.”

The Duchess of Cambridge said: “Too often, people feel afraid to admit that they are struggling with their mental health. This fear of judgment stops people from getting the help they need, which can destroy families and end lives. Heads Together wants to help everyone feel much more confident with their everyday mental health, and to have the practical tools to support their friends and family.”

Prince Harry said: “The Heads Together campaign wants to involve all of you. We're already working with our partner charities and thousands of people to change the way that people think about mental health. We do not want prejudice and fear to stand in the way of people getting the help they need to cope with life.

Check out our Charity of the Year page for more information on the 2017 Virgin Money London Marathon's partnership with the Heads Together campaign.