Event Info


Virgin Money London Marathon Running Show

About the Running Show

The Virgin Money London Marathon Running Show is the perfect place for visitors to soak up the inspiring atmosphere of the greatest running event on the planet.

Entry to the Running Show is FREE, so bring your family and friends – and tell all your running companions to come along, even if they are not competing.

All the major athletic brands are present, as are a multitude of other exhibitors showing and selling everything from retro headbands to the latest GPS devices. One of the biggest stands is devoted to the Virgin Money London Marathon Superstore with this year’s range of New Balance souvenir and technical clothing.

More than 43,000 runners registered to take part in the 2019 Virgin Money London Marathon at the Running Show.

When to visit

The 2020 Virgin Money London Marathon Running Show will be open from Wednesday 22 April to Saturday 25 April at the following times:

  • Wednesday 22 April: 11:00-20:00
  • Thursday 23 April: 10:00-20:00
  • Friday 24 April: 10:00-20:00
  • Saturday 25 April: 08:30-17:00

On Centre Stage at the Running Show

Make sure you head along to Centre Stage while you're at the Running Show. Centre Stage will feature a range of informative talks and interviews, including a chance to meet the celebrities running, as well as the world’s fastest marathon runners who will be battling for the win on Race Day.

Catch the Experts’ Show, presented by our panel of experts every two hours to gain invaluable advice for your final preparations and get you feeling Race Day ready, there will be an opportunity to win great prizes in a variety of fun games!

Inspire & Inform Stage

In partnership with Runner's World, the Inspire & Inform Stage at the Running Show will feature entertaining talks from an incredible line-up of speakers.


International races, charities, running magazines and a vast range of health and fitness products and services are also represented at the Running Show.

View our exhibitor list to find out who featured at the 2019 Running Show.

The Venue

The Virgin Money London Marathon Running Show is held at ExCeL, the international exhibition and conference centre in East London. The address is:

1 Western Gateway
Royal Victoria Dock
E16 1XL

Getting to ExCeL

ExCeL is easily accessible by road, rail, bus, tube and car. For full details of the venue's facilities, visit .

By public transport

ExCeL London is connected to the Jubilee line at Canning Town via a DLR (Docklands Light Railway) journey to ExCeL’s dedicated station Custom House.

ExCeL is in Transport for London zone 3. We strongly advise that you purchase a return ticket or use Oyster or a travelcard as ticket-purchasing facilities are limited at ExCeL.

By road

When driving to ExCeL, London follow signs for Royal Docks, City Airport and ExCeL. There is easy access from the M25, M11, A406 and A13. For Sat Nav purposes, we recommend using postcode E16 1XL.

ExCeL offers on-site pay-and-display car parking (£20 for up to 24 hours) for 3,700 cars. Visit ExCeL’s for more information. Motorcycles can be parked free of charge in the designated motorcycle parking area.