Event Info

Exhibitor Info

The UK's biggest Running Show

The 2020 Virgin Money London Marathon Running Show, held at ExCeL London from 22 – 25 April, will offer exhibitors from the running, health and fitness industries an unrivalled and unique opportunity to connect with thousands of engaged runners at the biggest attended Show of its kind, with over 76,000 visitors.

After a sell-out Show in 2019 with 170 exhibitors, exciting activation across 12,800m2 and a record 43,221 runners picking up their London Marathon Race Pack over the four days, we are excited to see the 2020 event become an even bigger success and now’s your chance to be part of it!

Exhibiting at the Running Show

The Virgin Money London Marathon Running Show presents a unique opportunity for exhibitors to connect with thousands of runners during the exciting lead-up to the greatest marathon in the world. Exhibitors from a wide and varied range of categories are welcome at the Show where runners will be compelled to explore what’s on offer and seek advice and inspiration. Visitors are a mixture of London Marathon participants and general runners passionate about their sport, from beginners to serious PB chasers, so whether you’re a retailer, sportswear, technology or nutrition brand, or want to launch a new product – THIS is the place to be!

Being attached to the national treasure that is the London Marathon, our Running Show has a very special buzz and energy throughout the entire Show from the moment it opens to doors closing. We have two stage shows providing packed entertainment programmes with the world’s greatest runners, celebrity guests and inspirational expert speakers being an integral part of it. In 2019 Mo Farah and Eliud Kipchoge drew even bigger crowds and we invite exhibitors to put forward their own brand ambassadors for stage time that can really help boost their presence at the Show.

Based in London with easy transport links, the show is in a prime location for brands to take the opportunity to launch products, engage with new customers and be a part of the most fun and inspiring running show that exists. Don’t miss this brilliant chance to showcase your brand to the biggest audience of runners you’ll find under one roof.

A prospectus for the 2020 Running Show, and the opportunity to request an exhibitor space, is available here: