Event Info

Exhibitor Info

The Virgin Money London Marathon Running Show, held at ExCeL London, offers exhibitors the opportunity to engage with the thriving running community from the UK and around the world.

There were over 80,000 visitors to the 2019 Running Show, with international races, charities, running magazines and a vast range of health and fitness products and services all on display over the four days leading up to Virgin Money London Marathon Race Day.

Exhibiting at the Running Show

The Virgin Money London Marathon Running Show is the UK’s biggest expo centered around all things running. Brands have a unique opportunity to connect with runners during the exciting lead-up to the greatest marathon in the world. Visitors are a split between participants of the Virgin Money London Marathon and people who are simply passionate about running. There is a mix of runners from all paths of the sport, from complete beginners to serious PB chasers.

Being attached to the national treasure that is the London Marathon, our running show has a special buzz with the attention of the world’s media and unparalleled activation, which will be better than ever before in 2020 and will attract more runners beyond those coming to collect their Virgin Money London Marathon race number. We have two stages with packed programmes over the four-day duration; with the world’s greatest runners, celebrity guests, inspiring and expert speakers being integral to the show.

Based in London with easy transport links, the show is in a prime location for brands to take the opportunity to launch product, get new customers and be a part of the most fun and inspiring running show that exists.

Don’t miss this brilliant chance to showcase your brand to the biggest audience of runners you’ll find under one roof.

A prospectus for the 2020 Running Show, and the opportunity to request an exhibitor space, will be available on this web page soon.