Event Info

Virgin Money London Marathon Expo

About the Expo

The 2018 Virgin Money London Marathon Expo will run from Wednesday 18 April to Saturday 21 April.

More than 40,000 runners registered to take part in the 2017 Virgin Money London Marathon at the Virgin Money London Marathon Expo. Please watch the video below for details of everything that was on offer.

Entry to the Virgin Money London Marathon Expo is FREE, so bring your family and friends – and tell all your running companions to come along, even if they are not competing. All the major athletic brands are present, as are a multitude of other exhibitors showing and selling everything from retro headbands to the latest GPS devices. One of the biggest stands is devoted to the Virgin Money London Marathon Superstore with this year’s range of New Balance souvenir and technical clothing.


International races, charities, running magazines and a vast range of health and fitness products and services are also represented at the Expo. You will be able to use our exhibitor list to find out who will feature at the 2018 Expo.

If you would like to find out more about becoming an exhibitor, please email admin@lmexpo.com

Existing exhibitors can login to download exhibitor manuals and checklists and to order staff security passes.

When to visit

The 2018 Virgin Money London Marathon Expo opening hours are as follows:

  • Wednesday 18 April 11:00-20:00
  • Thursday 19 April 10:00-20:00
  • Friday 20 April 10:00-20:00
  • Saturday 21 April 09:00-17:00

On Centre Stage at the Expo

Make sure you head along to Centre Stage while you're at Expo. Centre Stage will feature a range of informative talks and interviews, including a chance to meet the celebrities running, as well as the world’s fastest marathon runners who will be battling for the win on Race Day.

Catch the Experts’ Show, presented by our panel of experts every two hours to gain invaluable advice for your final preparations and get you feeling Race Day ready, there will be an opportunity to win great prizes in a variety of fun games!

Sports Massage

You don’t have to be an elite or Olympic athlete to benefit from a sports massage. A sports massage is designed to stimulate circulation of blood and lymph fluids to the parts of the body that are involved in the activity you are planning – in this case, running a marathon. Another benefit of good massage is the release of muscle tension as well as restoration of the musculoskeletal balance, which will not only help your performance on Race Day but will help avoid injuries caused by any imbalances.

As you ease off the training in the week preceding the race, a session on the table would be a great addition to your preparation. Not only will your muscles respond better after treatment but a little pampering will also relax you before Race Day and calm any nerves you may have.

The treatments available at the Massage Area are stimulatory rather than deep-tissue massage so you won’t end up limping away from the table and our trained masseurs are well aware of what you will be facing on Race Day. All the therapists at the Expo are fully qualified and have many years of experience, they all have an interest in running and many have been with us at the Expo for more than 12 years. With sessions at just £15 for 15 minutes or £30 for half an hour, don’t waste this opportunity – come along to stand 590 and let one of our 25 therapists look after you.

The Venue

The Virgin Money London Marathon Expo is held at ExCeL, the international exhibition and conference centre in East London. The address is:


1 Western Gateway
Royal Victoria Dock
E16 1XL

Getting to ExCeL

ExCeL is easily accessible by road, rail, bus, tube and car. For full details of the venue's facilities, visit ExCeL London.

By public transport

ExCeL London is connected to the Jubilee line at Canning Town via a three-minute DLR (Docklands Light Railway) journey to ExCeL’s dedicated station Prince Regent.

ExCeL is in Transport for London zone 3. We strongly advise that you purchase a return ticket or use Oyster or a travelcard as ticket-purchasing facilities are limited at ExCeL.

Please note: DLR services to ExCeL will be disrupted by strike action from 20-21 April – see above for more information.

By road

When driving to ExCeL, London follow signs for Royal Docks, City Airport and ExCeL. There is easy access from the M25, M11, A406 and A13. For Sat Nav purposes, we recommend using postcode E16 1XL.

ExCeL offers on-site pay-and-display car parking (£15 for up to 24 hours) for 3,700 cars. Visit ExCeL’s parking info page for more information. Motorcycles can be parked free of charge in the designated motorcycle parking area.