Event Info

Virgin Money London Marathon Expo

Almost 40,000 runners registered to take part in the 2016 Virgin Money London Marathon at the Virgin Money London Marathon Expo.

The 2016 Virgin Money London Marathon Expo ran from Wednesday 20 April until 17:00 on Saturday 21 April - the day before Race Day. Please see below for details on everything that was on offer.

Full details of the 2017 Virgin Money London Marathon Expo will be available in due course.

Entry to the Virgin Money London Marathon Expo is FREE, so bring your family and friends – and tell all your running companions to come along, even if they are not competing. All the major athletic brands are present, as are a multitude of other exhibitors showing and selling everything from retro headbands to the latest GPS devices. One of the biggest stands is devoted to the Virgin Money London Marathon Superstore with this year’s range of adidas souvenir and technical clothing.


International races, charities, running magazines and a vast range of health and fitness products and services are also represented at the Expo. Check back here for more details on exhibitors who will feature at the 2017 Expo in the build-up to Race Day on Sunday 23 April 2017.

If you would like to find out more about becoming an exhibitor, please email admin@lmexpo.com

Existing exhibitors can login here to download exhibitor manuals and checklists and to order staff security passes.

When to visit

The 2016 Virgin Money London Marathon Expo opening hours were as follows:

  • Wednesday 20 April 11:00-20:00
  • Thursday 21 April 10:00-20:00
  • Friday 22 April 10:00-20:00
  • Saturday 23 April 09:00-17:00

On Centre Stage at the Expo

Make sure you check out Centre Stage while you're visiting the Expo. Throughout the day there will be a full programme of informative presentations from experts, and interviews with elite athletes and celebrities taking on the Virgin Money London Marathon.

The Centre Stage also hosts a range of guest appearances and Q&As with the world’s most inspiring runners – from Guinness World Record holders to incredible charity fundraisers. There's no need to book, just come along on the day!

Full details of what will be on offer on Centre Stage at the 2017 Expo will appear here in due course.

Sports Massage

You don’t have to be an elite or Olympic athlete to benefit from a sports massage. A sports massage is designed to stimulate circulation of blood and lymph fluids to the parts of the body that are involved in the activity you are planning – in this case, running a marathon. Another benefit of good massage is the release of muscle tension as well as restoration of the musculoskeletal balance, which will not only help your performance on Race Day but will help avoid injuries caused by any imbalances.

As you ease off the training in the week preceding the race, a session on the table would be a great addition to your preparation. Not only will your muscles respond better after treatment but a little pampering will also relax you before Race Day and calm any nerves you may have.

The treatments available at the Massage Area are stimulatory rather than deep-tissue massage so you won’t end up limping away from the table and our trained masseurs are well aware of what you will be facing on Race Day. All the therapists at the Expo are fully qualified and have many years of experience, they all have an interest in running and many have been with us at the Expo for more than 12 years. With sessions at just £15 for 15 minutes or £30 for half an hour, don’t waste this opportunity – come along to stand 590 and let one of our 25 therapists look after you.

The Venue

The Virgin Money London Marathon Expo is held at ExCeL, the international exhibition and conference centre in East London. The address is:


1 Western Gateway
Royal Victoria Dock
E16 1XL

Getting to ExCeL

ExCeL is easily accessible by road, rail, bus, tube and car. For full details of the venue's facilities, visit ExCeL London.

By public transport

The quickest route to ExCeL from central London is on the Jubilee line. Alight at Canning Town on the Jubilee line and change onto a Beckton-bound Docklands Light Railway (DLR) train for the quick two-stop journey to ExCeL’s dedicated station Custom House.

Alternatively, take the DLR from Bank or Tower Gateway to Custom House for ExCeL. Tower Hill (for Tower Gateway) connects to the Central, Northern, Circle, District and Waterloo and City lines.

ExCeL is in Transport for London zone 3. We strongly advise that you purchase a return ticket or use Oyster or a travelcard as ticket-purchasing facilities are limited at ExCeL.

All valid London Underground tickets are accepted on the Docklands Light Railway. Custom House station is adjacent to the ExCeL entrance.

By road

When driving to ExCeL, London follow signs for Royal Docks, City Airport and ExCeL. There is easy access from the M25, M11, A406 and A13. For Sat Nav purposes, we recommend using postcode E16 1DR.

ExCeL offers on-site pay-and-display car parking (£15 for up to 24 hours) for 3,700 cars. Visit ExCeL’s parking info page for more information. Motorcycles can be parked free of charge in the designated motorcycle parking area.