Guinness World Records
Each year, Guinness World Records partners with the Virgin Money London Marathon, giving participants in the world’s greatest marathon the chance to become official record holders.
A team of Guinness World Records adjudicators are on hand to check costumes, verify times and confirm successful runners as official GWR title holders, earning them a place in the annual GWR book released in September.
A huge 91 world records were attempted by a total of 99 runners at this year's marathon, the highest number ever. The most visual and creative costumes and categories included fastest marathon dressed as a toilet (male), fastest marathon on stilts and fastest marathon dressed as an emoji (female).
Despite the unseasonably hot weather, a total of 34 new Guinness World Records were set, the fastest of which was by Rob Pope who crossed the Finish Line in 2:36:28 dressed as Forrest Gump. See the full list of new Guinness World Record holders.
An official Guinness World Records attempt is a great way of enhancing your Virgin Money London Marathon experience, as well as potentially raising awareness and money for your chosen charity. Who knows, you might make history!
London Marathon Events Ltd reserves the right to deny entry if the costume is deemed to contravene health and safety regulations. All applicants approved for on-the-day ratification will be moved to the Green Start by London Marathon Events Ltd.