Charity

Charity FAQs

The Virgin Money London Marathon is the world’s biggest one-day annual fundraising event and raised a total of £61.5 million in 2017, setting a new world record for the 11th successive year.

Many charities contact us to ask questions about the schemes we operate with charities and this page is designed to answer those questions. If you cannot find the answer to your question here, please contact gbinfo@londonmarathonevents.co.uk

Q. What are the different types of Bond Holder schemes?
A. There are three different bond schemes operated by London Marathon Events Ltd. These are:

The Golden Bond Scheme

A Virgin Money London Marathon Golden Bond gives the charity that holds it five guaranteed places in the event each year. This scheme has been fully subscribed for many years and the waiting list is closed for the foreseeable future.

The Silver Bond scheme

The Virgin Money London Marathon Silver Bond scheme gives a charity one guaranteed place into the event every five years. This scheme is also fully subscribed and the waiting list is closed.

The Charity Ballot scheme

The Virgin Money London Marathon Charity Ballot scheme offers charities the chance to secure one guaranteed place into that year’s event. Applications for the Charity Ballot for the 2018 Virgin Money London Marathon are now closed.

If a Charity Ballot guaranteed place has been paid for but the place is not used, it is automatically carried forward to the next year free of charge.

Q. Can any charity enter the Charity Ballot?
A. No. Charities are only able to enter the Virgin Money London Marathon Charity Ballot if they meet the below criteria:

  • The charity is a UK registered charity
  • The charity does not hold a Virgin Money London Marathon Golden Bond
  • The charity does not hold a Silver Bond place for that year’s Virgin Money London Marathon
  • If the charity was successful in gaining a place through the Charity Ballot the previous year, it cannot enter the Charity Ballot the following year. For example, if a charity is successful in the 2016 Charity Ballot, that charity cannot enter again until 2018

Q. Can a charity apply to join the Golden Bond or Silver Bond schemes?
A. No, both the Golden Bond and Silver Bond schemes are fully subscribed and the waiting lists are closed.

Q. How does my charity apply for the Charity Ballot?    
A. If a charity meets the criteria outlined above, it is eligible to enter the Charity Ballot for a chance to secure one guaranteed place. The application system is open for three weeks from Monday 8 May 2017.

Q. Who can I give the charity place to?
A. The charity can give a place to anyone so long as they do not breach the terms and conditions of entry.

Q. Can I sell or transfer a charity place?
A. No, charities cannot sell the place or transfer it to another charity. If your charity merges with another charity, please contact gbinfo@londonmarathonevents.co.uk

Q. Can a charity use the official Virgin Money London Marathon logo?
A. There are special official logos available for use by charities with Golden Bond, Silver Bond and Charity Ballot places. Please email gbinfo@londonmarathonevents.co.uk to request the appropriate charity logo. The use of the official  event logo is restricted to official sponsors and partners.

Q. How do I find out about how to apply to be Virgin Money London Marathon Charity of the Year?
A. The Charity of the Year application process is managed by Virgin Money. Please email VMLM@virginmoney.com to find out more.