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Charity Toolkit

Welcome to 2021 Virgin Money London Marathon Charity Toolkit


At London Marathon Events we are committed to doing everything we can to help charities during these very challenging times. As part of this commitment, we’re delighted to provide this toolkit of assets to help you market your Virgin Money London Marathon places and maximise the return on your investment in both the in-person and virtual events.


It contains everything you need to get your supporters excited about signing up for the 2021 Virgin Money London Marathon and should also help you answer any questions they may have about the event. The assets are focused on encouraging as many people as possible to join your team and run with you in 2021.


As we are still some months away from Marathon Day on Sunday 3 October 2021, we will be also adding to this toolkit later in the year. Please check back in September for more assets that you can use to enthuse and inform your participants in the build-up to the event.


We hope you find this toolkit useful and wish you the very best of luck in your Virgin Money London Marathon campaign. If you have any feedback on the toolkit or ideas for assets you would like us to consider adding in future, please let the Charities Team know.


Using this toolkit

Before you download and use any of the assets in this toolkit, please take a moment to read through our simple set of Charity Toolkit Guidelines – it’s the first thing you’ll see below. It tells you how to put these assets into action and also contains important information about how to credit images.


Then you’ll find the first of the actual assets: our digital banners, ideal for using on HTML websites to advertise the event to your online audiences.

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Key 2021 Virgin Money London Marathon information

All you need to know about the 2021 Virgin Money London Marathon is included on our fact sheet, plus there’s a press release about this record-breaking 100,000-person marathon, and suite of emails to send to your participants at different stages of their Virgin Money London Marathon journey – you can download all three below.


We’ve provided a selection of dynamic images featuring eye-catching Virgin Money London Marathon branding to help give your comms impact. Please refer to the guidelines above for details of how to use and credit these assets.

Promotional video

Inspiring footage from both the mass and virtual Virgin Money London Marathon to get your supporters excited about the possibility of taking part for your charity.

Social media assets

Drive engagement across your channels and encourage participation with our selection of social media posts and GIFs.

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