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Advertising guidelines

Charity advertising guidelines and recommendations

As part of your Charity Advertising Partnership Package with London Marathon Events, you have advertising opportunities on our website to support your recruitment of participants and to help raise vital funds for your causes. The details of your package were shared with you by your Account Manager earlier in the year.

Please see below for more information on our various ad types, best practice guidelines and recommendations for design. Don’t forget to scroll through the page, and click on the 'download buttons' for in situ examples.

If you are from a charity that does not have a package and you're interested in finding out more, please visit our Charity Advertising Partnership Programme page.

Banner

Artwork dimensions
Desktop: 468px width x 60px height
Mobile: 300px width x 50px height
Allowed formats: JPEG, GIF (Maximum 3 frames)
File size: Less than 1MB

Styling
1. Use actual event imagery or owned imagery
2. Preference for simple background images where text will be overlaid (or alongside) as it improves the clarity of the text and messaging. For example, steer away from using mass crowd shots which appear 'messy'
3. Min text size [] due to responsive ads resizing for mobile – avoid text becoming too small to be legible
4. Ideally position charity logo top left to avoid proximity to text
5. Lead with one main brand colour on the ad for maximum prominence (avoid multiple colours which can be distracting)

MPU

Artwork dimensions: 300px width x 250px height
Allowed formats: JPEG, GIF (Maximum 3 frames)
File size: Less than 1MB

Styling
1. Use actual event imagery or owned imagery
2. Preference for simple background images where text will be overlaid (or alongside) as it improves the clarity of the text and messaging. For example, steer away from using mass crowd shots which appear 'messy'
3. Min text size [] due to responsive ads resizing for mobile – avoid text becoming too small to be legible
4. Ideally position charity logo top left to avoid proximity to text
5. Lead with one main brand colour on the ad for maximum prominence (avoid multiple colours which can be distracting)

Native feature ad

Image Dimensions: 518px width x 560px height
Allowed formats: JPEG
Please provide a clear image with no text overlaid on top as it may be cropped and become illegible on mobile devices
File size: Less than 1MB

Text requirements
Charity Name
Charity Description (max 250 characters)
Click-through URL

Styling
1. Use actual event imagery or owned imagery
2. Preference for imagery of single person or small group over mass crowd shots
3. Keep subject of photo centred for best outcome when resizing responsively