Every year London Marathon runners help to raise around £45 million for good causes – here’s why the contribution of each individual ballot place runner is so important:
Every year charities buy places in the London Marathon then give them to runners who agree to raise a minimum amount of money – these are called charity entry places. By using your ballot place to run for charity, the charity gets all of the money you raise and won’t have to spend anything on your place. However much you raise, your contribution will make a massive difference to your charity and the people it helps.
As well as raising money, running for charity can help raise awareness. You’ll be seen by hundreds of people wearing your charity’s logo on race day, and everyone who sponsors you will learn more about the charity and the great work they do. Charities rely on this kind of public exposure to build a good reputation and encourage people to donate.
If you’d be interested in using your place in the Virgin Money London Marathon to raise money for charity, please check out Virgin Money Giving, the official fundraising website for the race.
To find out what’s been achieved by charity runners in past London Marathons, read our charity history.