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Experience the thrill and excitement of the world's greatest marathon at the new London Marathon Store

10 January 2014

The new London Marathon store has opened in the heart of the City of London, offering everyone the opportunity to experience and enjoy the world’s greatest marathon.

Every year the London Marathon inspires the hearts and mind of runners around the world when this iconic race takes place on the city’s streets. Now everyone who visits the new store can take a journey along the route, its historic landmarks, its greatest sporting moments, the elite athletes and enthusiastic individuals who achieved personal greatness and relive their record-breaking fundraising activities.

In 2012 – following the closure of the original London Marathon shop in Covent Garden – the London Marathon commissioned the market-leading retailer Sweatshop to design and manage the London Marathon store on its behalf. Sweatshop, which was established by Chris Brasher, co-founder of the London Marathon, is an award-winning, specialist-running retailer and has had a long relationship with the event, supporting its runners through their training and preparation.

Spanning two floors and 3,000 square feet, the new London Marathon store is located on Norton Folgate, near London’s Liverpool Street Station and Spitalfields Market. It brings together the living legends of the event across the years, alongside the best cutting-edge technical running products, all under one roof. The lower ground floor will house an inclusive running club with changing facilities for marathon runners and would-be marathon runners that will be unveiled late February 2014.

Whatever a runner’s goal or ability, whether they’re a current marathon runner or an aspiring one, the iconic London Marathon store is both the ultimate celebration of the record-breaking London Marathon and a one-stop shop for every runner’s needs.

For more information please contact the Virgin Money London Marathon press office:

Nicola Okey Tel; 07799 661345